The AI engine behind
every served impression.
An ad server for CTV and video. Your waterfall and your direct campaigns compete on the same request, and every request keeps a record of what happened to it.
The auction and the record
in one place.
Most stacks split the decision across tools and reconcile them at the end of the month. Here the decision and the evidence for it are the same system.
Every demand source, one auction.
Direct deals, header bidding, and open-market bidders compete head-to-head inside a single decision, not split across tools you have to reconcile at the end of the month.
Waterfall Builder
Set priority and weight with a drag. Preview every change before it goes live, and override floors for any partner, geo, or device in seconds.
Smart Floors
The floor adjusts itself based on real buyer demand. No weekly tuning, no monthly calibration call. You set the guardrails, we hold the line.
Config Safety Net
If an automated pricing change starts hurting revenue, it reverts to the last floor that was working. No on-call page, no lost revenue overnight.
Header Bidding
Prebid.js sits alongside your other demand in the same auction. Every win, no-bid, and timeout is recorded, so you can see who won and why.
Private Deals
PMP, preferred, and guaranteed deals compete in the same auction as open-market, with their own floors and rules, not forked off into a separate tool.
Frequency Control
Cap how often a viewer sees the same ad inside a time window you set. No extra latency, no separate dashboard to manage.
An ad request either arrives or it does not.
Either way, you should be able to see which.
Your prices set themselves.
And you can see why.
The floor reads live buyer behaviour and moves with it, and every move is recorded with the inputs behind it.
It learns your buyers, not an average.
The price is set against your own demand, not an industry average. You set the guardrails, and the engine works inside them.
A new model has to earn its place.
Before a pricing change takes over, it runs against the current one on a limited share of your traffic and has to beat it on real outcomes. You can stop it at any point.
It spots a bad day before you do.
If fill rate deviates from the expected range, the engine flags it in real time with the context on where and why.
Every decision is recorded.
For every price the engine sets, you can see what it based the decision on and what happened next.
Every impression, traced from bid to play.
VAST Pipeline
- Playback tracking: impression, quartile, completion, and skip
- Inline and wrapper creatives, served to web, mobile, and CTV players
- Upstream VAST partners handled without blocking the response
- Every playback event tied back to the request that produced it
Header Bidding
- Prebid.js demand competes in the same auction as everything else
- Shared timeouts so one slow partner does not hold up the response
- Per-bidder record of win, no-bid, and timeout
- No separate tool to reconcile against at the end of the month
OpenRTB & Deals
- OpenRTB bidders compete in the same waterfall as VAST and Prebid
- Deal support for PMP, Preferred, and Programmatic Guaranteed
- Deal floors resolved on the request, not set once and forgotten
- Buyer seats targeted per deal, competing on the same request
IVT & Event Tracking
- Invalid traffic is filtered before the auction, not refunded after
- Quality by source, so you can see which demand brings what
- Impression, click, error, and quartile events captured per request
- A failed render or a missing beacon shows up as itself, not as a gap
The data you need, without filing a ticket.
Live performance, without the export-reimport dance.
Requests, bids, impressions, fill rate, and revenue CPM, broken down by tag, demand partner, and time range. Role-scoped so each team sees only the inventory they own.
Down to the tag, the demand source and the hour.
When a number looks wrong, drill into it: fill by tag, bundle, geo and demand source, by hour. Request-level diagnostics are available from our team when you need them. Pull the same data out through the API.
A documented API
and a drop-in SDK.
Ad-Serving & SDK
Drop-in JS SDK and raw VAST endpoint, IMA-compatible across Web, Mobile, and CTV.
Campaign & Tag APIs
Full CRUD for campaigns, line items, creatives, budgets, and tags, scoped per team.
Analytics & Audit
Role-scoped analytics plus a full audit surface. Every model decision is captured.
Built to the standards your legal team checks for.
30 minutes. Your stack. Real numbers.
Bring us your current setup. We'll walk through how the auction runs, show you the dashboard on real data, and model the revenue impact for your traffic.