Your direct campaigns, in the same auction as everything else.
Run your direct and IO campaigns in the same ad server that runs your programmatic waterfall. VAST URL, line item, pacing, budget and geo targeting, all competing on the same request.
Adferry is an ad server, not a marketplace: we do not sell inventory or operate demand. If you buy CTV through agencies or DSPs, you reach Adferry inventory through the publishers who run on it.
One place for direct deals and programmatic.
Three things your team stops fighting once direct and programmatic share one engine.
No second tool to reconcile.
Direct and IO campaigns compete on the same request as your programmatic demand, so you stop exporting two reports and arguing about which one is right.
Your budget lands where you planned it.
No burning the month's budget in three days, and no scrambling to spend what's left at the end. Delivery stays on plan without someone babysitting it.
You can prove where the money went.
Every impression and every dollar is on the record and yours to check, so you do not have to take a monthly PDF on faith.
Ready to run your direct campaigns here?
Tell us what you're trying to reach and what you're willing to spend, and we'll map the launch on the call.