THE MODERN AD SERVER

Built to pay publishers more.
And buyers less.

The ad stack loses 35¢ on every dollar to middlemen. Adferry removes them — so publishers earn more, advertisers pay less, and nobody in between takes a cut.

Why teams switch

The old ad stack is
costing you money.

Reseller chains, black-box auctions, and bot traffic you pay for anyway. Four ways Adferry gives you your margin back.

  1. 01

    One hop, not five

    Your impression goes straight from publisher to buyer. No resellers, no rebates, no mystery fees eating the spread.

  2. 02

    You're not paying for bots

    Invalid traffic is blocked before the auction — not refunded three weeks later. 99.7% of fraud never sees a bid.

  3. 03

    The floor learns by itself

    Your minimum price adjusts automatically based on real buyer demand — no AdOps team, no monthly calibration.

  4. 04

    Mistakes undo themselves

    Push a bad config and traffic auto-reverts to the last version that worked. No 3 a.m. war rooms.

Interoperability

Drops into your stack
without the rebuild.

Every protocol you already use. Every format your audience watches. Every way you buy and sell.

Protocols, auctions, and privacy frameworks — native, not adapted.
OpenRTB 2.6
Real-time bidding spec
VAST 4.2
Video ad serving
Prebid
Client & Server
Header Bidding
Unified auction
Google IMA
Player-side SDK
TCF v2.2
Consent framework
Every screen. Every inventory type your audience sees.
Video
Instream & outstream
CTV / OTT
Big screen, server-side
Mobile In-App
iOS · Android · SDK
Display
Web & mobile web
Native
Custom templates
Audio
Podcast · streaming
Open auctions and private deals — orchestrated in the same waterfall.
Open Auction
Marketplace-wide
PMP
Invite-only pools
Preferred
Fixed-price first look
Guaranteed
Reserved inventory
Direct / IO
Contracted placements
Global Scale

Wherever your audience is,
the auction happens nearby.

Six continents. 18 data centers. Every bid decided at the edge — so the page loads fast, the fill rate stays high, and you never wait on a server across the ocean.

18
Edge regions
47
Countries served
<50ms
Global p95 latency
Who it's for

Built for both sides of the deal.

Publishers want more revenue. Advertisers want to know what they're buying. One platform solves both — because we built it that way on purpose.

Supply Side

For Publishers

Stop watching resellers pocket your margin. More fill, higher eCPM, and an on-call rotation that actually sleeps.

Earn more on every impression →
Demand Side

For Advertisers

Buy premium supply directly. See every bid, every impression, every dollar — in logs you can actually query.

Buy directly, see everything →
0T
Bid requests processed per month
0%
Platform uptime SLA, 12-month trailing
0ms
Median auction latency, p50 global
0+
Publishers and DSPs integrated
Real customers

The results show up on the invoice.

Connected TV
+42%
eCPM, first 12 months

"We'd been running the same waterfall for three years. Adferry replaced it in a week, and fill rate and yield finally started moving in the same direction."

News Publisher
99.8%
Impressions free of bot traffic

"Fraud got filtered out before the auction instead of after the invoice. Our buyers noticed inside a week — and started bidding higher."

Performance Agency
3.6×
ROAS vs. prior platform

"We finally know what we're buying. Every impression, every bid, every dollar — logged and queryable. Performance went up because we stopped paying for junk."

Ecosystem

Works with the partners you already use.

Every major SSP, DSP, verification vendor, and data platform — connected out of the box. No custom builds, no long integrations.

Ready when you are

See your lift in the first billing cycle.

Tell us how much you're selling or buying. We'll model the revenue impact, show you the integration path, and have you live inside a week.